Even with other communication methods rising the ranks, email still remains pivotal for business communications. This is one of the reasons why businesses should be careful in choosing an email hosting service. Web hosting firms generally provide email hosting services as add-ons as well. Most companies in the web hosting Dubai industry provide email hosting packages that complement their web hosting services.

That said, a good web hosting company should be able to provide the right kind of email services as part of their web hosting solutions. Here are a few key features any good email hosting service should possess.

Reliable Email Servers

No matter what type of hosting service you availed, may it be VPS, shared or dedicated hosting, there’s always a possibility of getting your email server blocked. There could be many reasons for this. 

If one of your emails get flagged as spam, there’s a chance that your emails server can get blacklisted consequently. It doesn’t matter if it is a simple mistake or if there really are malicious content like dodgy links or viruses in that email.  

You will then have to contact the service provider to help take the email server off the blacklist. But you can assume control to do the following:

• Using anti-virus and other security software to scan incoming and outgoing emails
  
• Categorizing your mailboxes
  
• Using email signature for branding, assuming they are hosted on your web server or a reputed external host
  

Basically, the email server shouldn’t have downtimes, and shouldn’t fail in delivering your mails on time.

Flexible Mailbox Size

A standard web hosting account with email services will have a specified size for the mailbox. A big mailbox is necessary only if there’ll be a lot of multimedia content in the mails exchanged. It’s better to go for a small-sized mailbox in the beginning, and then upgrade its size should the need arise. The web host should allow you to change mailbox size seamlessly when necessary.

Mail Forwarding 

The hosting provider should provide the automatic mail forwarding service in your email hosting package. This way, you can be sure that you won’t miss any business-related mails when you are not working. Some hosting providers offer more forwarding addresses than others.

Mail Filtering

The email service should be able to automatically organize the mails based on the criteria you specify. The filtering also applies to the hosting provider’s anti-spam measures. Both incoming and outgoing mails should be filtered. It’s also a good idea to enquire about the configurability of mail filtering before you choose an email hosting service.